The only pro-level meetings & events buyer-supplier trade tour...
on two wheels
3 days | 25 meetings | 3 venues | 30 buyers | 40 suppliers
Join the Green Ride
Sporting Road | Recreational | E-bike
- By invitation only
- Business friends for life
- One unforgettable experience
Meetings & Events futures are turning around innovative growth & technology solutions, decarbonising at scale, tackling global inequality & giving Nature a full seat at the table
So, is the world a better place because your business is in it?
Does your Race to Zero strategy shape up for the biggest Grand Tour on the planet?
Coming soon - one classic, cycling-meets-sustainable b2b events experience, outside the busy season… even the chance of some warm-weather riding & networking!
European destinations, CVB’s & supply-chain partners are now pitching offers & ideas, but we’ll only be selecting one epic Grand Départ destination
Register Interest & let’s talk!What to expect
Meeting, networking, discovering & learning together. Shared cycling passion & serious Sustainable solutions
Business on The Go
Dynamic human connections that get your message across to the market segment that matters
Experience of The Season
Network with senior corporate, agency & supply-chain professionals who share similar passions outside the meeting room
How We Roll
Something to suit everyone who loves turning a pedal in Europe’s most inspiring & sustainably-driven places
Le Parcours
Day 1: The Prologue
- Arrivals, meet-the-riders, bike-fit
- Warm-up rides & down time
- Networking night & destination presentation
Day 2: Grand Depart
- 1-1 buyer-supplier meetings, lunch & briefing
- Discovery rides, 3 groups, recovery & wellness
- Networking dinner, sports & sustainability superstars
Day 3: Queen Stage
- 1-1 buyer-supplier meetings, lunch & briefing
- Sporting, Recreational, E-Bike - you choose
- Peloton party, entertainment, regional cuisine, podium awards
Day 4: Recovery Ride
- Wake-up wellness & breakfast
- Optional Recovery Rides & pre-travel lunch
- Time to go - new friends, new ideas, new business up the road!
Why Join the MICE Ride of the Season?
- Unique marketplace event with senior peers – more cycling fun than any other MICE forum
- Meet the game-changers focused on sustainability futures – a green-to-gold ride for life!
- Small-scale, time-valuable event like no other – less meeting room gas, more electrifying experience
- Free lunches are for wimps. MSC is an inclusive, hosted-buyer, invitation-only event – cover your own travel, then meet & pedal, we do (& include) all the rest!
- Winter miles, summer smiles! Come & show your panache & get some air for 2026 inspiration!
- Unique market experience geared for podium results
- Your value proposition to senior agency/corporate buyers sharing your passion for active, sporting & wellness experiences
- Meet 1-1 with 25 game changing buyers focused on sustainability futures – a green-to-gold ride for life!
- Small-scale, high value relationship-building at special launch edition rates
- No sneaky add-ons for accommodation, transfers or separate meal plans – even your bike is included!