Has Incentive Travel Run Out of Credit?
The MSC 2026 business session takes place on the morning of Day 2, Monday 21 September at one of Slovenia’s most exciting, adrenalin-fuelled venues, Planica Nordic Centre in Kranjska Gora, the valley of world-records and unique adventures!
While discovering this eye-opening, alpine space, our handpicked peloton of European Meetings Industry professionals will hear from a world-class line-up of speakers to understand both the challenges and potential solutions for impact-driven events which create more effective and more commercially-exciting business outcomes.
Karmen Novarlič, Head of Business Communication, Slovenian Tourist Board
– Introduces the incoming advantages for event organisers selecting Slovenia as Europe’s most sustainably-proven destination for brands, clients and delegates who demand Better.
Karmen has been actively shaping international visibility of Slovenian tourism for many years. Her work focuses on B2B promotion, development & implementation of national brand I FEEL SLOVENIA and major projects such as World Expos, the Olympic Games, and other global events. She plays a key role in the development of air connectivity, cruise tourism and economic diplomacy. A frequent speaker with professional audiences, Karmen is also a long-standing member of the Council of the Slovenian Convention Bureau, strengthening collaboration between public-private sectors within the meetings and events industry.
Keynote: James Latham, Founder-Producer of The Iceberg
Presented by the Joint Meetings Industry Council, JMIC
– Shares the Associations sector’s 10-year transition to impactful meeting design, centred around people, place, purpose, and planet.
“The existential threat to corporate meetings, travel, incentives – and your clients’ own brand equity – lies in a lack of demonstrable impact associated with these gatherings.
As Europe’s forests burn, what can we learn from another, institutional sector that has embraced a transformational meeting design to ensure Impact over greenwashing?”
Francisca Flajs, Green Pilot – Planet Positive Event
SWITCH – from Intent to Sustainable Action
Francisca Flajs, Green Pilot, Planet Positive Event
Francisca is a Sustainability professional specialising in event carbon-footprint measurement. She works with Planet Positive Event & Planet Positive Sport, supporting event organisers in sustainability data management, emissions reduction, and initiatives aligned with UN Sustainable Development Goals.
“We all mean well – but intentions only get us so far. What actually makes a difference is turning those ideas into action – practical choices that add up to real Sustainability.”
Additional content/speaker from The Julian Alps region coming soon to complete our morning business session at MeetSleepCycle’26.
Ride ● Connect ● Discover
#IfeelsLOVEnia
