Meet Sleep Cycle – It’s Not About The Bike!

We’re in La Merde. Deep-in. Award-winning sci-fi novelist & techno activist Cory Doctorow calls it the age of Enshittification. The era of AI worklessness, in which Truth and Fiction are inseparable, of take-all Tech-bro titans, agnostic to the GenZ anxiety and psychological algo-erosion from The Valley. Meanwhile, the 100-Year Life builds a new socio-economic challenge as the 60+ population doubles from 1bn to 2bn by 2050.

If that’s not enough to raise your spirits, there’s always the daily feed of illegal, land-grab warfare; of wildfire, famine, flood and pestilence – no longer exclusive to parts of the world that have done least of all to create the Orwellian dystopia in which 8 billionaires control the same wealth as the world’s poorest 4bn; in which the richest 0.1% produce the same daily carbon pollution as the poorest 50%. As Advent’25 gets under way, another 1,000 lives are taken across South-East Asia by extreme weather events – new levels of catastrophic disaster caused by man-made, planetary overheating, while we gift $7 trillion in annual subsidies (7% of World GDP) to fossil fuel companies.

But environmental thinkers and climate scientists are facing down the Sixth Extinction we’ve unleashed on Planet Earth, championing a mind-bending kaleidoscope of ingenious Earthshot projects, driving groundbreaking innovation across industries, expanding our understanding of what’s possible, clawing back more secure futures for Mother Nature, for all species and for new generations. Back in the markets, growth-for-all neoliberal dinosaurs continue to value share-price over planetary guardrails, measuring all of that which makes Life worthwhile by a hopelessly outmoded GDP metric, sawing off the withering 1.5C branch on which Humankind is perched.

So What?

Well, we’re in a state of global emergency but not taking action fast enough, when Business-As-Normal is no longer a viable, ethical or business-savvy option. 

Why are people not more angry? Every sector, every organisation big and small, every purchasing decision are cogs in this interconnected wheel of emergency. The Meetings, Events & Brand Experience industry is not immune (but falling into one of the three pots most resistant to change alongside Construction and Shipping).

Sure, The Meetings & Events or MICE sector needs to measure and to talk but, more than anything,  to embrace serious education, data-driven intelligence and then to act – in spite of little influence over the 70% of events Co2e generated by millions of delegate-airmiles undertaken each year. We need new solutions, to know where to find like-minded, reliable destinations and partners, to invest in an altogether Healthier, Happier, more Hopeful future – one in which GenZ is inspired to reshape the way we work, consume, and create. Good business sense because the future rewards are there for courageous corporate/agency leadership that takes full responsibility for emissions across all scopes, demands more serious destination and venue-selection, pushes for wiser transport choices and designs live activations with more purposeful, social impact. Choosing the harder rights over easy wrongs is how we add value for the brands we serve.

Welcome to Meet Sleep Cycle: Education, Engagement, Experience

We’re taking on some of the biggest questions of our times in an all-new format focused upon Sustainable solutions, creating and measuring buyer-supplier meetings with re-imagined criteria. We’re helping participants bond and learn through visceral, live experiences – combining healthy networking activities and Lifelong Wellbeing in the most dynamic 3-centre sequence, cycling together between carefully-selected locations as part of a destination discovery experience unlike anything else in the market. Invited delegates will take delight in the most beautiful, inspiring destinations for smarter, more fulfilling business events. Braving The Green Ride is a no-brainer – if not only for future dividends to be proud of. Learn, Connect, Enjoy – Meet Sleep Cycle!

Sustainable mobility future isn’t one big change – it’s a series of small shifts that fit together. Choosing active, shared and public transport options reduces emissions, improves health, and creates more liveable streets. Cycling is one of the most powerful tools in the box: low-cost, low-carbon and ready to scale. When cities invest in cycling, they don’t just build bike lanes – they unlock cleaner air, fairer access, and healthier communities. A sustainable transport future is built  piece by piece – and Cycling is a cornerstone for more imaginative delegate experiences.

Come and give your events the tailwind you deserve – no need to be an Über-Cyclist, but we’re happy to have those in the bunch as well!