Cycling as a Force For Good
In a world more divisive and dangerous than ever before, we bring a new, brand-values vision to Meetings & Events forums, staged in today’s most forward-facing destinations.
‘Learn-thru-Live’ & active experience – for healthier, happier, more hopeful MICE futures.
For event-profs who care deeply about environmental, social & economic erosion; who want to share the road ahead with like-minded decision-makers focused on sustainable change – and who love to turn a pedal in the most beautiful events locations on our planet.
We champion low-impact, human-powered discovery. Cycling is our commitment to responsible MICE magic – reducing emissions, respecting local environments, and showcasing destinations in a way that preserves and protects. We also educate our audience via host-country ‘trickle-down’ initiatives, start-up successes & inspirational Net-Positive storytelling.
We deepen professional relationships, adding to Sustainability-rated, 1-1 business meetings through shared ride experiences – creating genuine, trust-building moments that only happen when people move, explore, learn and overcome challenges together.
We reveal the true essence of destination, taking the slow road at ground level – absorbing the landscape, people, culture & flavours for more meaningful, memorable and enjoyable discovery. There’s nothing artificial about MSC intelligence – Wise-Up, Slow Down.
Our concept-to-completion Grand Tourist, over 30 years directing both boutique & major UK MICE agencies for global brands, experienced cyclist & endurance athlete, creator of 3 pre-pandemic European ‘MICE Ride’ tours – setting the pace for B2B events as a Force for Good.
Former road racer & UK Sustainability sector champion, Louise is co-founder with husband Lee, of leading European cycling tours, retail & DMC business Meet Sleep Cycle based in Girona Costa-Brava & Málaga, directing our team of expert route planners, ride-guides, soigneurs & ace mechanics.
Director and co-founder of Sirocco, Tim has helped set some of the world’s leading brands on the path to a sustainable future. He leads our efforts to make Meet Sleep Cycle a force for positive change, and a showcase for sustainability in the MICE industry.
“Our German-speaking, Outreach Road Captain, Gareth has worked across growth, marketing and event production, creating experiences that matter and helping people get somewhere new together. Gareth is our team engine ensuring that the best buyers & suppliers in the market know all about Meet Sleep Cycle.
Lee is a founding partner and leads retail & bike hire. Lee has a background as an engineer – his role as an operations manager for GKN took him from the UK, to China & San Diego, before he began a new career in London in the sustainability sector. In 2015 Lee relocated to Girona and founded Eat Sleep Cycle.
Raúl is our Finance manager with proficient analytical skills in industrial information and financial management. Wide experience in design optimisation, analysis, presentations and reports. He loves Britpop, eating a lot and riding his steel bike, and now he loves to bikepack.
Networking on two wheels transforms traditional MICE events into dynamic, immersive experiences. It’s not just about meetings, it’s about movement, connection, and discovery in motion.
This event ticks all the boxes. Connections and conversations while enjoying our shared love of cycling develop bonds way beyond any achieved in the exhibition hall, enabling us to deliver exceptional events and exceed our clients’ expectations. Chapeau!
A unique opportunity to showcase Slovenia’s breathtaking beauty, promote sustainable solutions, and create a fresh, active, memorable event.
